![]() “Our sales of accident have been growing steadily, with consistent double-digit, year-over-year growth in new sales premium,” he adds. ![]() Regional Practice Leader, Voluntary Benefits “We are seeing brokers and employers positioning accident coverage as part of a strategy to cross-sell their property/casualty lines and coverages, such as workers comp.” “The market has grown significantly, with more carriers introducing their own products and offering the benefit to their in-force clients. “Accident has become a core benefit for many employers over the past few years,” says Bryan Burke, director of product management and development for Sun Life, which began offering voluntary accident insurance in 2011. Accident insurance not only offers the appeal of other voluntary products in filling gaps created by high-deductible health plans, but it responds to a distinct risk that is readily grasped by plan participants. Voluntary benefit providers have been piling into the accident insurance market in the last several years, adding it to their existing product line-up-and for good reason. ![]() VOLUNTARY ACCIDENT SHOWS STRENGTH Insurers, plan sponsors and brokers find a lot to like
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